HEY,
I’M BETH.

I'm a freelance graphic designer based in Lancashire, specialising in branding, packaging, print and illustration, with over 16 years of industry experience.

After graduating with a First-Class degree in Design, I began my career within a creative agency environment, working on projects for recognised brands including Laura Ashley, Ted Baker and Crown Paints. I later moved into a senior creative role with an award-winning hospitality group, leading the design and development of multiple brands across hotels, restaurants and wedding venues, overseeing everything from brand identity and packaging to marketing campaigns and guest-facing materials.

Since launching my freelance business in 2020, I've partnered with ambitious businesses across hospitality, food and beverage, retail, beauty and lifestyle sectors, helping them build distinctive brands and create meaningful connections with their audiences through thoughtful, strategically led design.

My approach combines creative expertise, commercial understanding and meticulous attention to detail, resulting in work that not only looks exceptional but supports wider business goals. Whether developing a new brand identity, designing premium packaging or creating beautifully crafted print materials, every project is approached with care, collaboration and a commitment to quality.