Why I don’t niche down (and why that’s a good thing)
You might be wondering why I don’t specialise in one particular industry or aesthetic.
The truth is, I’ve chosen not to niche down because I believe strong design isn't limited to one look, one sector, or one type of client. I design branding, packaging, illustration and print materials for all kinds of businesses, and I LOVE that every project is different.
Whether you’re launching a luxury skincare line or a bold new craft beer, I know how to translate your vision into visuals that connect and communicate.
From feminine to masculine, minimal to bold - I’ve got range
One of my favourite things about what I do is the diversity in style and tone I get to work with. I’ve designed soft, feminine branding for wedding venues, I’ve created bold, masculine packaging and have a soft spot for illustration of any style.
Each project is unique but the outcome is the same: thoughtful, strategic design that speaks to the right audience.
You don’t need a “niche” designer.
You need the right one.
When you work with me, you’re not just getting a certain style - you’re getting a creative partner who listens, understands your goals, and knows how to bring your brand to life visually, no matter the industry.
My experience across different sectors means I can offer fresh ideas, unexpected perspectives, and a more well-rounded creative process. And that often leads to more impactful results.
Let’s create something that fits you
I don’t put myself in a box because I don’t believe my clients should either. Your business has its own personality, tone and goals and my job is to help you express that in a way that’s both beautiful and strategic.
So, if you're looking for a designer who can confidently adapt to your brand - whether it's bold, elegant, playful or all of the above… you're in the right place.